Top Essential OTT Apps Features That You Should Keep in Mind During Development

OTT App Development

If you’re reading this, it means you are considering IPTV/OTT Apps development. Before you find a professional OTT or IPTV Developer, you need to know what your users want. Your users want a single platform that's easy to use or navigate for them and has all the features.

However, choosing the right business model doesn't alone ensure success. Designing your OTT business with the right features is equally important.

The right features ensure a great user experience at both ends: content distributors and those who use the platform for watching content.

So here in this blog, we will discuss some essential OTT Features that you should keep in mind while developing your IPTV OTT app:

  • UI/UX Design:
The UI/UX is one of the most vital factors of successful IPTV / OTT apps development. The User Interface and User Experience give your app its identity. It needs to have good graphics, be easy to navigate, and have a smooth performance. If you aim for a high-quality UX, it will definitely increase your customer base and encourage customer loyalty

  • Search Bar:
The search bar is one of the most important features of any streaming service. It enables users to search for their favorite shows, movies, or web series quickly. Popular streaming services like Netflix and IPTV Smarters Pro have improved their search.
  • Live, Movies, Series, And Radio Streaming Supported:
The most important thing about OTT/IPTV apps is that it has all the features users need. Good IPTV or OTT apps should offer a wide range of services in one place: from movie and TV shows streaming to radio stations. This feature is essential for any OTT app. With this feature, the user will be able to watch live TV shows, movies, and audio content on their device.

  • User Friendly
It's important for your users to have a smooth experience when using your app. Your users need to have a platform that's easy to use and navigate. If the interface is confusing or difficult to use, users will abandon it in favor of a competitor's product.
  • Parental Control:
With this feature, parents can manage their children's viewing habits by restricting certain content from being played or downloaded onto their devices. This will help them ensure that their kids aren't exposed to inappropriate material when they aren't around. Users can set parental control on their devices so that family members below 18 years old cannot watch adult content or videos through their devices. This feature gives users complete control over what they want to watch and what they want to avoid watching.
  • Recording And Catch Up:
A record feature is vital for OTT apps because it lets the users watch their favorite shows even when they are not live. This feature is quite useful as it allows users to record a program if they miss it at the desired time. Moreover, they can also watch the pre-recorded program whenever they want to. In short, this feature allows users to save their favorite programs on their devices so that they can watch them later on.
  • Chrome Casting:
Chrome Casting is one of the most important features of IPTV / OTT apps because it allows users to stream content directly from their smartphone or tablet onto a TV screen.
  • EPG:
The electronic Program Guide (EPG) is the most important feature of an IPTV/OTT app. It shows the upcoming shows and their schedule in a list. EPG helps users to decide what to watch. Without this feature, you can’t expect a successful IPTV app.


With all the above features included in your OTT App, you can easily do great business. Each of them is vital for successful IPTV/OTT Apps. It can help you to attract more audiences to your platform and increase your revenue in a large way.

OTT App development is one of the most competitive markets in the App industry and there are many new big names in OTT Apps development. If you are looking for top-notch OTT apps development services, then you need to hire someone who has already done similar projects. This will not only save time but also give you the best possible quality that fits your needs. It will be beneficial for you if you contact a professional OTT App Development Company and ask them that has previously worked on a similar type of project.

I hope this helped you understand what features your OTT app needs to be successful.

If still you have any questions, please contact us at

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